Let’s Understand “The Concept of Marketing”

“Marketing is the process by which businesses and individuals promote, sell,
and build relationships with their target audiences.”

What are the “Types of Marketing”?

1. B2C marketing:


B2C marketing is a term for "business to consumer." This indicates that the target audience is a direct user of the product or service.

Business-to-Consumer (B2C) or Direct-to-consumer (DTC) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or any other middlemen. Direct-to-consumer sales are usually transacted online, but direct-to-consumer brands may also operate physical retail spaces as a complement to their main e-commerce platform in a clicks and mortar business model.

Example: Instagram ads for goods and services to direct consumers.

2. B2B marketing:


B2B marketing is a term for "business to business." This suggests that another company is the company's customer base.

Business-to-business (B2B or, in some countries, B to B) is a situation where one business makes a commercial transaction with another. Business marketing is a marketing practice of individuals or organisations. It allows them to sell products or services to other companies or organisations that resell them, use them in their products or services, or use them to support their works. It is a way to promote business and improve profit too.

Example: Event marketing at Fashion shows

3. Traditional Marketing


The concepts, strategies, and behaviours involved in interacting with consumers
through offline media like television, radio, print publications, direct mail,
billboards, and live events are collectively referred to as traditional marketing.

Various types of Traditional marketing

1. Outbound marketing:


"Outbound" refers to how the message is conveyed. Outbound marketing occurs when a corporation distributes its message to a target population

Interruption marketing or outbound marketing is promoting a product through continued advertising, promotions, public relations and sales. It's the opposite of permission marketing. It is considered to be an annoying version of the traditional way of doing marketing whereby companies focus on finding customers through advertising.

2. Personalized marketing:


Personalized marketing is a marketing approach in which a corporation makes use of past data to create a customized experience for you. This might be direct mail using your name in marketing materials or grocery stores offering you coupons for products you frequently buy.

Personalised marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualised messages and product offerings to current or prospective customers. Advancements in data collection methods, analytics, digital electronics have enabled marketers to deploy more effective real time and prolonged customer experience personalization tactics.

3. Direct mail:


Companies use direct mail to send advertisements to a specific address. This enables businesses to particular section. A weekly grocery store advertisement is a wonderful example of direct mail marketing.

Direct mail is a form of marketing that involves sending a physical piece of promotional material through the U.S. Postal Service, or other courier service, to a home or business. Advertising mail, also known as direct mail, junk mail, mailshot or admail, letterbox drop or letterboxing is the delivery of advertising material to recipients of postal mail. It's a form of outbound marketing that allows businesses to reach a large audience and personalise their messages to target specific demographics.

4. Partner Marketing:


The partner marketing strategy requires the collaboration of two companies in order to produce the same message.For example, a restaurant may offer free Wi-Fi through Google.

Partnership marketing, also called partner marketing, is a strategic collaboration between two parties — typically two businesses or a business and a public figure. The purpose of partner marketing is to reach mutually beneficial marketing goals such as growing an audience on a new platform, growing brand awareness in a specific demographic, attracting new customers, or strengthening existing customer loyalty.

5. Word-of-mouth promotion marketing:


Word-of-mouth promotional marketing is a marketing strategy that focuses on existing consumers suggesting new clients to your company.

4. Digital Marketing:


Digital marketing provides a variety of goals through various online marketing
strategies, but its primary goals are to increase brand visibility awareness and sales.

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Various types of Traditional marketing

1. Inbound marketing


Inbound marketing uses tactics such as search engine optimization (SEO), content marketing, and email marketing to educate and encourage potential customers to contact a brand or business more regularly.

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don't always want, inbound marketing forms connections they are looking for and solves problems they already have.

2. Searching engine marketing:


The strategy of employing search engines such as Google is known as search engine marketing. Paid advertisements, such as pay-per-click (PPC) advertisements and suggested posts, can be included in search engine marketing. Organic SEO tactics, such as developing optimized content in the hopes of ranking highly on Google, might also be included.

Search engine marketing (SEM) is a method of promotion and advertising to help companies' content rank higher among search engine traffic. Like search engine optimization (SEO), search engine marketing helps companies improve the way content is ranked by search engines

3. Content marketing:


Create material, such as e-books or seminars, to encourage potential customers to interact with your company more frequently.

Content marketing is the development and distribution of relevant, useful content—blogs, newsletters, white papers, social media posts, emails, videos, and the like—to current and potential customers. It's content that delivers a message and is helpful … For example, when you land on a website, and you see blog posts and videos and other content, and you start to feel like you know that company … You get to learn more about them, and their content helps solve your problems.

4. Affiliate marketing:


Affiliate marketing is a strategy in which an organization pays a commission to an external website for sales earned by referrals from their website.

Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make.

5. Social media marketing:


Social media marketing makes use of social media platforms as a primary medium for communicating your message. Paid adverts, organic content, and user-generated material can all be used in social media marketing. E-commerce organizations frequently use social media marketing.

Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic.

6. Email marketing:


Email marketing is a method in which you deliver marketing messages to potential customers via email.

7. Mobile marketing:


Marketing communications are sent via push notifications or text messages in mobile marketing.

Difference between Traditional and Digital Marketing:

Digital Marketing
  • Cost-effective
  • A Large number of audience
  • Variety of sources
  • Higher conversion rate
  • Measurable results
  • Immediate Communication
Traditional Marketing
  • Expensive
  • Limited audience
  • Non-versatile
  • Low converstion rate
  • Result can not be measured
  • Delayed communication

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